16 Reasons Why You Need a Website Maintenance Plan

by December 15, 2016

In the early years of the Internet, things were different. You could just hire a web designer, pay thousands of dollars, and be done. The website would then sit on the Internet, and the leads would flood in. Sites didn’t need extra attention and hands-on maintenance except to change out the occasional wording of something. That was rare, perhaps once or twice a quarter, more if a small business ran specials, but not often. Small business websites also weren’t being bombarded by global hacking attacks. Now, things have changed.

What Needs Maintenance?

Flash forward to our day, websites need maintenance. Fortunately, small business websites are more affordable than before (depending whom you hire). You can get a professional website for $1-2,000 instead of $10k+. There will always be design firms that have a talented, college-educated staff and charge a premium fee. These firms provide a top-notch product but don’t satisfy every small business’s budget.

Website design labor is more affordable up-front, but ongoing website maintenance is necessary to keep it running smoothly. We call this, Website Care Service. Most website design firms have a similar service. What does this include, and why do you need this service?

Here’s 16 Compelling Benefits To Website Maintenance:Internet

  1. Domain — Every website needs a domain name. We register, setup, manage, and renew your domain name as necessary. Most individuals don’t know about DNS settings, MX records, WHOIS registration, etc., but we do! This is why we take care of your unique domain name and make sure no one else steals it away.
  2. Hosting — Domain names needs hosting to make your website live on the Internet. We have high-end servers that are both fast and secure. With cheap servers, you get what you pay for. Hosting can be really affordable, yet slow and easily hacked. Our servers are responsive and hardened against hackers.Emails
  3. Email Hosting — Instead of operating a business under a Gmail, Yahoo or AOL address, use a professional email address that includes your website’s domain name. A typical business email address format is contact @ YourBusiness.com. We provide hosting for this new email address and support when you have issues. We also help set it up on all your devices.
  4. Uptime Monitoring — Guaranteed 99.99% uptime on our servers. This means your website will always be live and ready for your customers. Approximately 5 minutes of downtime in the middle of the night is natural. No one can guarantee 100% uptime. Best of all, part of our Website Care Service is monitoring your website for downtime. If the site is down for more than a couple minutes, we investigate and fix the problem.Security
  5. Backups — If your website gets hacked and wiped entirely, you need to start from scratch. To remedy this, we keep daily backups of your website, so if disaster strikes, you can be back up and running in minutes, not months. Furthermore, copies of our backups reside in 7 unique locations, both onsite and in the cloud. Your data is safe!
  6. Security Updates — WordPress websites (core, theme and plugins) often update for security purposes. We safely apply these patches and keep a backup in case things go wrong. We actively monitor your website for new major and minor updates and apply them in the background. Your website stays live in the process, and you don’t have to worry or waste time updating anything yourself! You work on your business while we work on your website.Google Maps Logo
  7. Search Engine Optimization — We connect your website to Google Webmaster Tools and monitor it for SEO improvements and issues. This is a tool provided by Google itself for webmasters. It provides insights on the pages they’ve crawled on your website and tips on improving your ranking.
  8. Local Listings — If your local listings have incorrect contact information, potential customers might not be able to reach you. We ensure your business name, address, email, and phone number are accurate on your local listings, such as Google My Business, Google Maps, and Facebook.
  9. SSL — eCommerce websites must be secured by an SSL certificate. Otherwise, sensitive credit card information can be easily stolen. SSL certificates also provide a small SEO boost since the tech world advocates security. We make sure SSL certificates are properly installed and renewed.
  10. Geo-Redundancy — Your website is simultaneously hosted on two separate server clusters in two geographically separate data centers. If the first location is unexpectedly interrupted, your site will automatically continue running in the second location- without any data loss. Locations are in sync and immediately available with your live data!Virus Removal
  11. Virus Removal — In the event that your website does get hacked (even with all the security measures in place, this is never an impossibility), we take time to remove the virus, clean up the website and restore the data. This also includes contacting search engines and browsers that have blacklisted your website because of the virus. You can’t be 100% protected against viruses, but we make it quite difficult to hack your website and speedily clean it up if it is hacked.
  12. Site Updates — When your contact information changes, you have a new service, want to update prices, got a new testimonial, have new pictures, or anything else to add, remove or update on the website, a website maintenance service lets you make any changes you’d like. With our Website Care Service, we’re available via email, phone, or text message to fulfill your update requests.website updates
  13. Support — Clients often have questions or concerns about their website. Don’t let your website be a mystery— ask away! We’re here to help and are available by text, email, or phone.
  14. Blog — If you have a Blog, What’s New or News section on your site, we give you a special login to update it yourself. Alternatively, we can always do this for you. Just email your new post, and we’ll make sure it goes onto the site.
  15. Analytics — What good is a website if you can’t track its performance? We install and monitor Google Analytics to give you real data on your website’s visitors. This includes how many people visited your website, if they returned, whether they’re on mobile devices or desktops, where in the world they are, and much, much more. Use this data or hire a professional marketing specialist to get the most out of your website.
  16. Performance Optimizations — High-def photography, videos, seemingly endless content, and lots of pages can cause websites to slow down, even on fast servers. Therefore, we have extra tweaks and optimizations we can do to drastically speed up your website. Some sites load twice as fast after we work on them! This benefits both your search engine rankings and user-experience.

Conclusion

Now that you have 16 solid reasons for website maintenance, do you need our Website Care Service? Many Knoxville and Maryville small businesses have hired us strictly for this service. They already have a website and just need it cared for. Whatever your website need, we’re here to help! Call (865) 308-2887 or send us a message for a quote.

About the Author

My name is Leighton Smith, an enthusiastic resident of East Tennessee. In business, I wear several metaphorical “hats.” I am Pioneer Media’s website designer, web developer and webmaster. Each is a unique role in the process of creating a website. As a “solopreneur” freelancer, I am self-employed and your one-and-only point-of-contact for your website. I’ve built 100s of websites since learning to code in 2006 and absolutely love what I do. In addition to helping small businesses, I enjoy volunteering, strengthening relationships and traveling the world. Let’s discuss your project to see if we’re a good fit!

✓  We Earned a 5-Star Google Rating!

5-stars

Leighton is incredible!! You truly don’t have to look any further, Pioneer Media is the way to go! I recently moved to Sarasota, FL and met with a few local web developers before I contacted Leighton and none of them even came close to being as good as Leighton and his team.
Chris McComas

Florida Sports Club, MVP Sports and Social Club

Leighton at Pioneer Media transformed our outdated website, giving it a more modern and user-friendly design. He was easy to work with and made the entire process very simple on our end. He listened to what we wanted and made sure we were 100% satisfied with his execution of our ideas. We couldn’t be happier with our new (and improved) site and would highly recommend Leighton and Pioneer Media for those looking to update and/or maintain their websites! Read the signed testimonial here.

Geoff Overmyer

Construction Company, Proffitt & Sons, Inc

“Pioneer’s services are beyond compare! I have worked with many, many website firms and have been disappointed every single time… pioneer is the one and only exception! They offer excellent communication throughout the project, quick, timely updates when needed, and best of all NO EXCUSES… Just amazing RESULTS!!! If you need anything website or computer related you just found the right number to call… Call Pioneer now!”
Dan Stockdale

Business Leader, Speaker, IntrepiDan, RingMastered.com

“I just got the most amazing website built by Pioneer Media! His ideas were awesome and took some of my ideas that I shared and he made them much much better!
Again I’m just blown away by the awesome job That Leighton with Pioneer Media has done for my business!
I can’t even believe that the price was so realistic… I know he could get a lot more for the job he does! Thank you Pioneer Media … Paullette”
Paullette Thomas

Owner, 911 Knoxville Crime Scene Trauma Decontamination Services, LLC

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