Artificial intelligence is taking the world by storm! There are so many impressive uses of AI across numerous industries. How does this affect your website?

The general consensus in the website and graphic design field is to continue hiring professionals who can leverage these AI tools in the design process. AI speeds up some of our design and editing tasks, but it doesn’t replace the need for a professional.

Actionable tip: if you’ve played around with ChatGPT, try asking it (or a similar AI bot) to help you write a blog post. Try a prompt such as: “Write a 1000-word blog post about the need for AI in the website design space.” See for yourself how valuable this can be as a first draft (not a final draft). Use a tool like ChatGPT to get the creative juices flowing, then polish the response with your own editing and expertise before publishing it on your website.

Personally, I feel AI-generated copy can sound too “AI,” although the technology is rapidly advancing to sound more natural, and you can adjust your prompt to request a certain tone. Still, some of the AI baked into photo editing tools like Photoshop is incredible, especially the Generative Fill tools.

For a deeper look at how AI is changing websites and search, read Thoughts on the Use of A.I. in Website Design.

Leighton Smith, Pioneer Media

About the author

Leighton Smith is Pioneer Media’s website designer, web developer and webmaster, based in East Tennessee. As a solopreneur, he is each client’s one point of contact and has built hundreds of websites since learning to code in 2006.

See my website design work