What are other businesses posting about COVID-19?
Here are some ideas to address:
- How are you responding to the COVID-19 pandemic?
- What are your cleanliness standards?
- Are your hours of operation changing?
- Are you temporarily closing?
- Do you have a remote or virtual way of doing business?
- Are you offering discounts or compensation to customers?
- What is your approach to future outbreaks?
How long does this message have to be?
Most small businesses are posting a few paragraphs, keeping the notice between 500 and 1,500 words. Larger brands are publishing statements of around 3,000–4,000 words, but that may not be necessary for your business.
Where do we post this statement?
Typically, these statements go on:
- The homepage
- The blog or updates page
- A direct email to customers (we recommend Mailchimp!)
Is a COVID-19 response notice necessary?
No, the CDC doesn’t require one. However, customers and clients may feel safer interacting with your brand, now and in the future, when they’re confident you take their health seriously. For more ideas, read 6 ways to market your business during a pandemic.
About the author
Leighton Smith is Pioneer Media’s website designer, web developer and webmaster, based in East Tennessee. As a solopreneur, he is each client’s one point of contact and has built hundreds of websites since learning to code in 2006.
