What is the primary purpose of a website? To get business! A well-developed website should regularly attract new customers. Ideally, the leads it produces cover and exceed the cost of running the website, which makes it a profitable asset for your business.
I don’t have a website at all
It’s never too late to get a website! You can regret the past or do something to change the present. A website gives you:
- A trusted resource for reliable information about your business, for both people and the AI assistants that answer their questions.
- A source of new business, customers and clients.
If you don’t have one yet, get in touch with us so we can design you a beautiful and effective website.
I have a website, but it isn’t bringing in leads
Launching a new website doesn’t guarantee traffic and leads. Traffic has to come from a source, such as:
- Search engines (Google, Bing) and AI assistants (ChatGPT, Gemini and others)
- Social media (Facebook, Instagram)
- Your Google Business Profile on Google Search and Maps
- Direct visits (people typing in your web address)
The sad truth is: if you don’t tell people about your website, no one will visit it.
Google can bring in traffic by the masses, but that requires a well-established, trusted, search-engine-optimized website. New websites haven’t earned that trust yet, so they start near the bottom of the rankings.
So what can you do to bring in more traffic?
An advertising campaign might be the answer! Google Ads are “pay-per-click,” meaning you’re only charged when someone clicks through to your website. If you have a beautiful, well-designed website from Pioneer Media, those visitors are more likely to become paying customers.
On the other hand, if your website isn’t attractive, people may get confused or discouraged and leave, and your advertising dollars are wasted. Make sure a quality website is at the top of your marketing plan.
Once you have a well-designed website, Google Ads can be the perfect way to drive more traffic. Here’s why: say your service costs $200. You spend $50 on 10 clicks, and 1 of those 10 visitors buys. Your return on that ad spend is 300%. Imagine that happening every month!
What do I need to start an ad campaign?
Ad campaigns are simple to set up. The basics are:
- Keywords: what searches should your ad appear for?
- Target area: which cities are you targeting? You can also choose a radius around your business address.
- Budget: you choose it. $50, $100, $500 or $2,000 a month, Google can work with whatever you want to spend.
- The ad: you decide exactly what it says. Make it enticing so people want to click through to your website.
If this sounds interesting, get in touch and we’ll set up your ad campaign.
About the author
Leighton Smith is Pioneer Media’s website designer, web developer and webmaster, based in East Tennessee. As a solopreneur, he is each client’s one point of contact and has built hundreds of websites since learning to code in 2006.
