Today’s evolving Internet has globally turned social. Facebook has over 1 billion monthly active users. LinkedIn, Twitter and Pinterest each bring in well over 200 million unique visitors. These social networking sites have become valuable assets to all kinds of businesses.
Are you using these services to the full?
The 1st priority: ensure your business is at least listed on the major social media sites. These would generally include Facebook, Twitter and Google+. It’s important to have a business profile on these sites. The profile includes basic company information, contact info, and a link to your website.
For reference, links to some of our own business profiles are on the left sidebar of our website.
If you aren’t listed on these services, we can sign you up for a free account.
If you are, the next step is to occasionally post to the profile. Let’s focus on Facebook (other relatively smaller social networks are tailored to more specific industries). If you have a personal Facebook account, you can use it to manage your business “Page.” We can set this connection up for you. Then, consider posting a business-related update to your Page. This can be a business update, new testimonial, photos, coupons, or anything else. Something that reminds people who “Like” your Page that you are still alive and in business.
How does all this social media benefit your business? SEO.
These regular updates help your Search Engine Optimization, which helps you be found in search engines like Google. Also, people who see your status updates are regularly reminded of your business. This could lead to better customer retention and more business.
Social media quickly became a staple for businesses. There are many more tips for skillfully managing your online presence. Feel free to contact us directly for help setting up profiles, managing social media accounts, and getting the most out of them.